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Easy Days® · Data Studio
Every number, sourced.
Source integrity
Every number in this presentation must be tagged with a verified source. Do not enter estimates without labeling them as “Easy Days estimate.”

Metrics

Individual numbers pulled into the deck.

Category
US kratom market size
category.market_size · e.g. $2.4B
Untagged
Functional shot CAGR
category.cagr · e.g. +21%
Untagged
Repeat purchase rate
category.repeat_rate · e.g. 72%
Untagged
Core buyer age band
category.buyer_demo · e.g. 18–44
Untagged
Why Now
Gen Z alcohol decline vs millennials
why.alcohol_decline · e.g. 20%
Untagged
Consumer
Primary buyer age band
consumer.age_band · e.g. 25–44
Untagged
Purchase frequency
consumer.frequency · e.g. 3–5×/week
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Avg basket lift
consumer.basket_lift · e.g. $4–$7
Untagged
Economics
Retailer cost / unit
econ.retailer_cost · e.g. $4.49
Untagged
Suggested retail
econ.retail_price · e.g. $8.99
Untagged
Retailer margin
econ.margin · e.g. 50%
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Profit per 12-ct display
econ.profit_per_display · e.g. $54
Untagged
Traction
Live doors
traction.doors · e.g. 140
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Units / door / day
traction.velocity · e.g. 4.2
Untagged
Reorder rate
traction.reorder · e.g. 94%
Untagged

Competitive Landscape

Competitor positioning map

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Traction

Traction city cards

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Breakdown · Brand

Competing kratom-shot brands

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Breakdown · Strength

Product strength tiers

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Breakdown · Price

Price band distribution

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CSV Import

Load a distributor, SPINS, NielsenIQ, Circana, POS, or field-audit export and map columns to the target dataset.

Any CSV with a header row works. Columns are mapped after upload; no fixed schema required.

Audit log

0 entries · sorted by most recent update.

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